Keene, NH—Elizabeth Brown, President and Co-Owner of Church & Main, Inc.  has published an article titled "Are You Following the 4 Cs of Branding?" .  The article is featured as the cover story in the  the June issue of Nonprofit Word. The article explains how the four "Cs"—Clarity, Congruence, Consistency, and Coverage–are essential to building a brand and helping an organization reach its target audience.

Nonprofit World is a bi-monthly magazine published by the Society for Nonprofit Organizations. Since it began 1983, it has provided leaders of nonprofit organizations with concise and practical articles whose advice can be easily implemented. For more information, visit www.snpo.org/publications.